In business, the thing that is most valuable is the information and for the information to be transferred from one person to another, communication is an element that I important that drives the processes like that. But in the case that the communication comes to a given influenced by a culture, it is a chapter that is new for people to understand. Businesses that are international face a dilemma that is new whereby communication that is cross-cultural is introduced because of the main reforms that are brought about through joint ventures, merging, and internalization. This will result in making culture an aspect that is essential when it comes to communication in a business.
The absence of understanding or investing in training that is cross-cultural can result in the main issue for businesses. Some of the problems include the loss of customers, staff motivation that is poor, lack of team building, conflicts that happen internally and productivity that is poor. Companies that operate internationally with a workforce that is diverse when it comes to the cultural and national background all face the same problem when conflict come about because of the various cultures, value, language, business ethics, belief, etiquettes in culture, and behavior.
Such conflicts can prove to have an effect that is negative on the business especially in team cohesion and the productivity of the staff. Problems in communication that are cross-natural can manifest into the downfalls of international companies that are big when the issue is not taken seriously. This is why more and more companies have realized that a dilemma like that and upgrading the communication skills that are intercultural in the setting of an organization. Consultants of cross-cultural and team builders that are intercultural are summoned so that they can deal with a dilemma like that as developments in technology and science is improving the communication skills. The devices help communication within an organization to be a way that is more fast and efficient. The invention of the devices is in a way that it helps in closing the barriers of distance and also introduces communication awareness that is cross-cultural. Apart from the differences in the culture in an organization, the working culture of the company is also essential in the cultural projects of an organization in the managerial abilities of communication. In the case that this does not exist, it is an indication that lack of communication is at present and team building is very essential when a person wants to improve such situations.
Situations like this are most of the time endorsed by joint ventures and merges of companies that are separate and cross-cultural where the co-operation of the two companies is needed so that they can be committed to a system that is open. Without any doubt, most organizations come together in the expectation of having financials that are better and management strategies without realizing the outcomes of the mishaps in intercultural communication. As more companies are coming to the realization that the issues in business are just not flaws in finances, but the environment that is cross-cultural, they come up with ways of dealing with the problem.